About Us

About Us

The Business Empowerment Tools program for African entrepreneurs

The Business Empowerment Tools program is an online presence plus e-commerce booster program with a focus on African youth and women in business.

The Business Empowerment Tools program aims to support Micro, Small, and Medium Enterprises (MSMEs) in the wholesale and retail sector to get on board e-commerce platforms with global presence and visibility

The Business Empowerment Tools program is the leading champion for youth and women in business entrepreneurship in Africa. Our objective is to empower women and youth across our continent, catalyzing economic growth, driving poverty eradication and ensuring entrepreneurship.

We believe the private sector’s role is critical for Africa’s development and that the private sector must create both social and economic wealth.

The BUSET program founded under Africa Blue Webs CSR arm, and its partners around the globe represent a commitment to creating a new generation of entrepreneurs

Our mission is implemented through the BESET programs, research, communities, advocacy and convenings, including the annual Partners Forum.

The program leverages its strong relationships in the public, private and development sectors to drive its mission of creating prosperity for all.

We intend to tool, train, mentor, and fund over 9,000+ young African entrepreneurs across 54 African countries through the entrepreneurship programs, and provide capacity-building support, advisory and market linkages through our online stores to over 1 Million Africans through its digital networking platform.

The Advisory

The BUSET program advisory and team

The program is honored to have advisors, professionals and ambassadors that are ready to help entrepreneurs and businesses grow

Adams Group - Africa

Tuva Adams Tuva

Sabrina Ejore
Precious Connections Ltd

Sabrina Ejore

Banker - Cluster Manager

Andrew Awilly

Bitsec Technologies

Francis Mwaniki

Financial Planner

Christine Gathiuni

Mr. Julius Opio
KNCCI Chairman - CEC

Julius Opio

Our Principles

BUSET guiding principles for our organisational culture

We believe our organizational culture plays a big part in delivering our core mandate. The BUSET guiding principles enable us to deliver our promise to entrepreneurs



Quallity Guarantee


Aptitude for Technology

Market Assesment


Attention to Detail

Empower and Excite

Timely Action

Strong Communication

Communication and Trust